Ever clicked over to your own website and felt like it just doesn’t feel like you anymore? That quiet sense of misalignment is usually your cue — it’s time for a refresh. With Squarespace’s new Refresh 2025 release bringing over 60 new features, now’s the perfect moment to breathe new life into your site and realign it with where your brand is heading.

Your business has evolved, but has your brand kept up? In this article, I share 5 signs it might be time for a brand refresh — and how alignment makes showing up feel natural, confident, and effortless.

Fonts aren’t just design choices—they shape how people perceive your brand. Learn how to choose brand fonts with confidence, understand font weights and styles, and create a consistent visual identity that feels aligned and professional.

A logo creates recognition, but not connection. Discover the difference between logo vs brand, what your logo can’t do for you, and why brand strategy matters.

Pretty visuals without a plan? Not so effective.

Branding that works starts with strategy. Find out how a clear foundation shapes intentional design — and why that combination changes everything.

If you’re a little lost in your brand, this might help. Discover the 12 soul-led Brand Archetypes and uncover the energy and personality behind your brand. This guide offers a powerful and accessible starting point to help you uncover and reconnect with your true essence.

Feeling unclear or stuck in your business? Strategic branding helps you align your visuals, messaging, and energy—so you can show up with confidence, attract the right clients, and grow with ease.

Your brand colour palette is more than just pretty hues—it’s a powerful part of your visual identity. In this article, discover how to use your brand colours with intention across your logo, website, and social media to create consistency, boost recognition, and reflect your brand’s unique energy.

As creatives, it’s easy to feel reluctant to spend money on our businesses. Whether you're an interior designer, stylist, or holistic therapist [as most of my clients are], making significant investments can feel overwhelming, especially when you're not yet earning what you'd like [hello, scarcity mindset!].

But here’s the truth: investing in your business can be the very thing that breaks through those limiting beliefs and opens the door to clarity, growth, and confidence.

Feeling a bit “meh” about your brand or stuck in your business journey? You’re not alone! Brand overwhelm is something many entrepreneurs face, especially when they’re juggling multiple roles, trying to do everything, and losing sight of what their brand truly represents. The good news? It’s absolutely possible to overcome that overwhelm and gain the clarity you need to move forward.