Feeling unclear or stuck in your business? Strategic branding helps you align your visuals, messaging, and energy—so you can show up with confidence, attract the right clients, and grow with ease.

Your brand colour palette is more than just pretty hues—it’s a powerful part of your visual identity. In this article, discover how to use your brand colours with intention across your logo, website, and social media to create consistency, boost recognition, and reflect your brand’s unique energy.

As creatives, it’s easy to feel reluctant to spend money on our businesses. Whether you're an interior designer, stylist, or holistic therapist [as most of my clients are], making significant investments can feel overwhelming, especially when you're not yet earning what you'd like [hello, scarcity mindset!].

But here’s the truth: investing in your business can be the very thing that breaks through those limiting beliefs and opens the door to clarity, growth, and confidence.

Feeling a bit “meh” about your brand or stuck in your business journey? You’re not alone! Brand overwhelm is something many entrepreneurs face, especially when they’re juggling multiple roles, trying to do everything, and losing sight of what their brand truly represents. The good news? It’s absolutely possible to overcome that overwhelm and gain the clarity you need to move forward.

The colours you choose for your brand are not just about aesthetics—they carry emotional and psychological weight that can influence how your audience perceives your business. In this guide, we'll delve into the psychology of colours, provide tips on how to select the best colour palette for your business, and how to evoke the kind of emotion you want your audience to feel.

In the entrepreneurial journey, one of the most significant decisions you'll make is how to brand your business. Whether you're an interior designer, stylist, holistic therapist, or creative entrepreneur—let’s explore practical tips and resources to help you decide when to DIY and when to invest in professional branding services.

Are you struggling to attract your ideal clients? The problem might not be what you’re selling but how you’re presenting it. Effective branding is one of the keys to connecting with your target audience (and showing your unique, authentic self). By understanding and implementing a strategic branding approach, you can transform your business and start attracting the clients you’ve always dreamed of.

In the dynamic and highly visual world of interior design, your brand isn't just a logo or a colour palette—it's the soul of your business. It's what sets you apart in a sea of competitors, establishes trust with your audience, and ultimately drives your success. So, here are a few reasons why professional, elevated branding is an absolute must for interior designers, stylists and decorators

Your brand is more than just visuals—it’s a reflection of your business, your energy, and your evolution. As you grow, your brand should grow with you. If something feels off or out of alignment, it might be time for a refresh. Here are five clear signs that your brand is ready for an upgrade.

In a world where every brand is vying for attention, algorithms are the stuff of nightmares, and every entrepreneur shares similar content, how do we stand out? The secret, my friends, lies in the magic of your branding. So, if you’re ready to unveil the essence of your brand, here are seven steps to help you identify the very heart of your brand identity.