Frequently Asked Questions
I know that investing in branding or custom Squarespace website design is a big step for your business, and you might have a few questions before we begin. This page covers the most common questions about my brand identity design services, Squarespace website packages, SEO optimisation, and my soulful, strategic approach to design.
If you don’t see your question here, feel free to reach out—I’d love to chat and help you gain clarity on the best branding and website solutions for your business!
GENERAL QUESTIONS /
What services do you offer?
I offer a range of services designed for creative and holistic entrepreneurs, including custom branding design, branding strategy, branding audits, Squarespace website design, and graphic design services. Whether you’re looking for a foundational branding package or a full-scale brand transformation, there’s a solution tailored to your needs.
How does your process work?
My process is a collaborative journey. We start with an in-depth discovery to understand your values, vision, and business goals. Then, through creative and strategic sessions, we develop your brand identity and/or website so that it truly reflects who you are. I keep the process transparent and supportive, ensuring you feel confident and inspired every step of the way.
How do I choose the right package for my business?
Not sure which branding package fits your needs? Let’s have a chat! I offer a free Clarity Call to discuss your goals and challenges. Together, we can decide if a foundational branding package like the Soulful Brand Refresh, a transformative deep dive with the Soulful Brand Immersion, or an introductory Brand Clarity Session is the best path for you.
Do you work with specific industries?
Yes, and no! While I specialise in working with interior designers, decorators, and stylists, I also work with holistic practitioners, yoga studios, and other like-minded creatives who share similar values and interests. I believe in energetic connection, so if we vibe together, it's a sure sign that we should work together!
BRANDING DESIGN QUESTIONS /
What is soulful branding and how can it benefit my business?
Soulful branding goes beyond a logo or colour palette—it’s about aligning your brand’s energy, values, and story with your business goals. By creating an authentic brand identity, you’ll connect more deeply with your ideal clients and build lasting trust and recognition.
What is your branding design price?
Pricing varies depending on the scope of work and the package you choose. I offer flexible, bespoke options designed to meet different needs and budgets. After our initial consultation, I’ll provide a tailored proposal and discuss available payment plans to ensure the process feels smooth and accessible.
How long does the branding process take?
The timeline varies, but generally, a brand identity takes around 4-6 weeks to complete. But in saying that, I like my clients to take their time and really feel into the concepts I present to ensure it's perfectly right for them. So, it can take longer. Rest assured, we'll work together throughout the entire process to ensure everything aligns perfectly with your vision.
What if I’m not sure what I want my brand to look like?
That’s completely okay! You don't need to know, and it's my job to uncover this with you. My process is designed to help you gain clarity on your brand’s essence, values, and visual direction, and we then translate all of it into beautiful brand visuals.
How do I know if I need a full rebrand or just a brand refresh?
If your brand no longer resonates with your business, feels outdated, or isn’t attracting your ideal clients, a full rebrand might be necessary. But, if you’re happy with your overall brand but need a few tweaks to modernise or refine it, a brand refresh could be the perfect solution. Contact me and we can talk it through.
What is brand strategy?
Brand strategy is the foundation of your brand—it’s the deeper, intentional work that goes beyond a logo or visuals. It defines who you are, what you stand for, and how you connect with your ideal clients. A strong brand strategy clarifies your values, messaging, brand voice, positioning, and visual identity, ensuring every touchpoint feels cohesive and aligned.
At Indeko Creative, I take a soulful and strategic approach to branding, blending intuition with clear, purpose-driven strategy. Through my “Values to Visuals” process, we uncover the essence of your brand so it not only looks beautiful but also resonates deeply with the people you’re here to serve. Whether you're starting fresh or refining an existing brand, a well-crafted strategy gives you the confidence and direction to grow your business with ease.
Do you use Human Design and astrology in the branding process?
Yes, when it feels aligned for you and when you choose the Soulful Brand Immersion.
Human Design and astrology can offer a meaningful reflective lens into your natural communication style, creative energy, visibility and ways of connecting. I consider these insights alongside your lived experience, audience, business model and future direction, identifying which themes are genuinely relevant to your brand.
Your energetic blueprint is one layer within the wider Indeko Soulful Brand Strategy Framework. It can deepen and personalise the process, but it does not replace the strategic thinking, audience insight and creative direction your brand needs.
This energetic layer is optional and is not included in the Aligned Brand Refresh.
I am not a certified astrologer or Human Design practitioner. I use these systems as reflective tools within my work as an experienced brand strategist and designer, integrating relevant insights with your lived experience, business context and wider brand strategy.
What if I have already created a branding brief or used AI to explore my strategy?
You are welcome to bring existing research, ideas, notes and AI-generated material into your project. These can provide useful background and help me understand how you currently see your business and brand.
However, self-led research and AI-generated insights are treated as reflective starting material rather than a completed professional brand strategy.
If your audience, positioning, messaging and wider direction are already clear and established, the Aligned Brand Refresh may be the right fit. When those foundations still need to be explored, refined or brought together, the Soulful Brand Immersion provides the deeper strategic development required.
Do you offer any other services?
Yes, absolutely! Beyond brand strategy, brand design and web design, I also offer a range of complementary services to further support your business journey. This includes tailored Flodesk email marketing set-up and support, graphic design for marketing collateral, documents and guides, and even SEO add-on packages to boost your website's performance. These services are designed to seamlessly integrate with your overall branding strategy, ensuring every aspect of your business reflects your unique energy and drives growth. If you're curious about how these extra services can elevate your brand, please get in touch.
Do you provide payment plans?
Yes, I offer flexible payment plans to make my services and the process as accessible as possible. Your proposal includes specific payment plan details, but feel free to ask at any time if you’d like more information or want to discuss your options.
How do I get started?
It's easy peasy! Complete the contact form on my website or book a free Discovery Call. We’ll discuss your vision and explore how my branding and web design services can transform your business into an authentic, joyful, and rewarding one.
What happens after my project is completed?
My commitment doesn’t end at project delivery. I provide post-launch support, including email guidance and detailed guides, to help you manage your website and use your branding effectively and consistently. I’m here to support your ongoing growth and ensure your brand continues to resonate as your business evolves. I’m always here, on the sidelines, cheering you on!
WEB DESIGN QUESTIONS /
How long does the web design process take?
The timeline varies, but generally, a website takes around 4 weeks to complete. However, every project is unique—if we encounter delays or need extra review rounds, it might stretch out. The more focused and engaged you are during our collaboration, the faster we can bring your vision to life.
I already have a brand, but I’d like you to create my website. Is this okay?
Since your brand identity is the foundation of your business, I prefer to work with clients whose brands I have designed, as it allows me to come from a point of deep understanding. But, if you already have a brand identity, I may still be able to create a website that is perfectly aligned with your brand's essence and values. If you have Brand Guidelines and a clear idea of what you need, we can work through it together.
What if I don't have branding?
Since your brand identity is the foundation of your business, I strongly encourage you to start with a branding first. This allows me to come from a point of deep understanding, and create a website that is perfectly aligned with your brand's essence and values. Check out my Branding Packages for a place to start.
What is your website design price?
Pricing varies depending on the scope of work, but my website design package is pretty comprehensive. After our initial consultation, I’ll provide a tailored proposal and discuss available payment plans to ensure the process feels smooth and accessible.
How long does the web design process take?
The timeline varies, but generally, a website takes around 4 weeks to complete. However, every project is unique—if we encounter delays or need extra review rounds, it might stretch out. The more focused and engaged you are during our collaboration, the faster we can bring your vision to life.
What if I’m not sure what I want my website to look like?
That’s completely okay! You don't need to know, and it's my job to uncover this with you. My process is designed to help you gain clarity on your goals, growth plans, and visual direction, and we then translate all of it into a beautiful and functional website.
Are your websites SEO optimised?
Yes! Every website I design includes foundational SEO to help improve your visibility on search engines. This means I optimise key elements such as page titles, meta descriptions, image alt text, and structured headings to ensure your site is search-friendly from day one.
Additionally, I design with user experience in mind—creating intuitive navigation, fast-loading pages, and mobile-friendly layouts, all of which contribute to better SEO performance.
If you’re looking for a deeper SEO strategy, I also offer SEO add-on packages through an expert, external provider, to further enhance your online presence. Contact me to find out more.
Can you refresh my existing website?
Yes — as long as it’s built on Squarespace. I work exclusively with Squarespace for refreshes and expansions because it allows me to redesign your layouts, refine your structure, and elevate your site in a way that’s both strategic and seamless.
If your website is currently on another platform (like Wix, WordPress, or Shopify), we can absolutely chat about migrating your site to Squarespace as a separate project.
I’m not sure if I need a website refresh or a full rebuild. How do I know?
If your site feels outdated, messy, or no longer aligned — but the foundation is okay — a refresh is plenty. If your structure, visuals, branding, or content need a complete overhaul, a full website build is usually the better path. We can sort this out on a Discovery Call before you commit.
