Transform Your Brand with Strategic Branding Packages
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These branding packages are designed for businesses ready to refine, reposition and evolve. Whether you’re seeking initial guidance with the Brand Clarity Session, aligning with your business growth via the Aligned Brand Refresh or embracing a full brand transformation with the Soulful Brand Immersion, each package is crafted to align your business with your unique energy and vision.
Explore the options below to find the perfect fit for your brand’s evolution.
Find the level of brand support that meets you where your business is now
Whether you need strategic clarity, a refined visual identity or a complete brand transformation, each experience is designed to give you greater direction, cohesion and confidence in how your business is expressed.
Depending on the support you choose, you may walk away with:
Clearer brand direction / A stronger understanding of what your brand needs to communicate, what should be prioritised and how to move forward with greater intention.
A more cohesive visual presence / A considered identity that brings your colours, typography, imagery and brand elements together in a way that feels polished, distinctive and consistent.
Greater confidence in how you show up / Clearer visual and strategic foundations make it easier to create content, speak about your work and present your business without constantly second-guessing yourself.
A brand that reflects the standard of your work / Your brand should communicate the depth, quality and professionalism behind your business, helping the right people recognise the value of what you offer.
Practical guidance you can continue using / Rather than leaving with beautiful assets alone, you will have the direction, tools and guidance needed to carry your brand forward across your website, marketing and wider client experience.
A Soulful Brand enables you to be felt by those you're meant to serve, creating a meaningful connection from the first glance.
A Soulful Brand enables you to be felt by those you're meant to serve, creating a meaningful connection from the first glance.
BRANDING PACKAGES
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The Brand [+ Website] Clarity Session
A focused, 60-minute strategic online workshop for business owners who need clear direction before making their next move. Get clear before you get creative.
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The Aligned Brand Refresh
The Aligned Brand Refresh is a considered visual identity design experience for established businesses ready to bring their branding back into alignment with who they are now.
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The Soulful Brand Immersion
A complete strategic and visual brand experience for businesses ready to clarify their direction, refine their positioning and create a cohesive identity for their next era.
The Brand +/ Website Clarity Session
A focused, 60-minute strategic session for business owners who need clear direction before making their next move.
Together, we’ll review whatever you need help with (branding, website or something else), identify what’s working, what feels misaligned and where your next opportunity sits.
This is a collaborative, in-the-moment session where we workshop ideas, refine your direction and create a clear path forward — without the overwhelm.
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Clear insight into what’s aligned and what’s not
Strategic priorities based on your current stage of business
Direction on whether you need a refresh, refinement or full rebrand/rebuild
Practical, grounded next steps you can confidently implement
After our session, you’ll receive a concise summary with key notes and action points, so you can move forward with clarity and ease.
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$390 inc GST (AUD)
This session offers high-value, strategic clarity before you commit to a design or website project.
Limited sessions available each month.
The Aligned Brand Refresh
The Aligned Brand Refresh is a considered visual identity design experience, focused purely on refinement and realignment. It’s designed for business owners who feel confident in what they do, but know their visual identity no longer reflects the level they’re operating at. If you’re ready to bring cohesion, maturity and intentionality back into your visual identity—let’s begin.
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The Aligned Brand Refresh is a strong fit if:
• You’ve been in business for a few years
• You feel clear about your offers and audience
• Your current logo was created in an earlier season of your business
• Your visuals feel slightly outdated or inconsistent
• You’re ready for an elevated, cohesive identity that reflects your growth.If your foundations are solid and your visuals need refining, this is where we focus.
If you’re looking for deeper positioning, messaging development or brand strategy, the Soulful Brand Immersion would be the better path.
The Aligned Brand Refresh works from an existing, cohesive strategic foundation. This means you already feel confident in your audience, positioning, offers, messaging and the direction your brand needs to communicate.
Personal notes, self-led research, AI-generated insights and informal branding briefs can provide helpful background, but they do not replace the strategic discovery and development included within the Soulful Brand Immersion.
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A structured and considered visual brand refresh process, including:
Preparation
• Brand Alignment Workbook to clarify what’s shifted and where you’re heading
• 1:1 Brand Alignment Session to refine your visual direction before design beginsCreative Direction
• Two curated visual mood boards to set your creative direction (with two refinement rounds)
• Two bespoke Brand Identity Suite concepts, each anchored in the approved direction with subtle variations in structure and expression (with two refinement rounds)Brand Design
• Primary and Secondary wordmarks
• Custom Monogram + Brand Mark
• Complete logo file suite (EPS, PNG, JPG)
• 5–8 colour palette selected using colour psychology to reflect your brand values and evoke the right emotional response in your audience
• Typography system with supplied font files (where applicable)Guidelines & Support
• PDF Brand Guidelines document outlining logo use, colour, typography and core applications
• 2 weeks of post-delivery email support
• Access to The Creative Soul Resources Hub -
$3,990 inc GST (AUD)
*Payment plans available
The Soulful Brand Immersion
The Soulful Brand Immersion is a complete strategic and visual brand experience for businesses ready to clarify their direction, refine their positioning and bring the many layers of their brand into one cohesive identity.
Together, we connect your vision, audience, expertise, messaging, values and energetic blueprint, creating a brand that feels meaningful, distinctive and deeply aligned with the next era of your business.
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The Soulful Brand Immersion is a strong fit if:
Your business has evolved and you need clarity around what your brand should now communicate
You are refining your positioning, audience, offers or future direction
You have plenty of ideas and insights but need help bringing them into one cohesive strategy
Your current messaging and visual identity no longer reflect the depth or standard of your work
You want your brand strategy, messaging, energetic insights and visual identity developed as one connected experience
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A Clarity Workbook to help you reflect on your values, vision, and aesthetic before we begin
A 1:1 Brand Strategy Session to explore your business foundations, audience, positioning, lived experience and future direction, uncovering the themes that should meaningfully shape your brand.
A comprehensive Soulful Brand Strategy covering your brand essence, foundations, audience, positioning, messaging, tone of voice, energetic insights where relevant, visibility, visual direction and practical integration guidance.
Two Visual Mood Boards, with one selected and refined to guide the brand aesthetic
A fully Custom Brand Identity Suite — including your primary and secondary logos, submarks, a unique colour palette, and a coordinated font system
A Business Card Design, fully aligned and ready to print
Social Media Launch Graphics to help you share your new brand with confidence and joy
A detailed Brand Guidelines Document (30+ pages) to help you stay consistent and aligned moving forward
A handy Mini Brand Guide Cheat Sheet for quick day-to-day reference
2 Weeks of Email Support after handover, so you’re never left wondering what to do next
Ongoing access to the Creative Soul Resource Hub, filled with tools, templates, and guidance just for clients like you
‘How-To’ PDF Guides, designed by me, to help you implement your brand with ease instead of overwhelm.
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$5,990 inc GST (AUD)
*Payment plans are available, just ask!
Brand Design for EK Holistic Living
Melbourne, Victoria
Brand Design for EP Interior Design Studio
Dublin, Ireland
Brand Design for Stow By Design
Oregon, USA
THE PROCESS
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Phase 01 — Alignment
It begins with a Brand Alignment Questionnaire and 1:1 Zoom meeting, giving you space to articulate what’s evolved in your business and how you want your visuals to represent that.
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Phase 02 — Creative Direction
Mood boards are presented to translate your values and personality into visual language, giving us a grounded aesthetic foundation and clear, coherent visual direction.
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Phase 03 — Identity Development
Two comprehensive brand suite concepts are presented via Loom and PDF, allowing you to explore nuanced interpretations before deciding on your final direction.
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Phase 04 — Finish + Implementation
Your refreshed brand identity suite and Brand Guidelines are delivered. You’ll also receive my support as you begin implementing your new visuals across your website and marketing
Imagine where you could be a few months from now.
You’re building credibility, creating an emotional connection with your audience and feeling deeply aligned with your Soulful Brand, knowing it truly represents who you are and the business you’ve built.
Got a question or two? No worries! Here are some answers to the more common ones >
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The main difference is whether your brand already has a clear and cohesive strategic foundation.
The Aligned Brand Refresh is designed for established businesses that feel confident in their audience, offers, positioning, messaging and overall direction, but need a more refined and professional visual identity.
The Soulful Brand Immersion is the better fit when your business has evolved, your direction feels unclear or disconnected or you need support developing your positioning, messaging and visual identity as one connected brand experience.
If you are unsure, we can explore where your business is now and what level of support will genuinely serve you during a complimentary Discovery Call.
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If your brand no longer resonates with your business, feels outdated, or isn’t attracting your ideal clients, then yes! You can start by looking at the Aligned Brand Refresh, or go for the full Soulful Brand Immersion.
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That’s completely okay! You don't need to know, and it's my job to uncover this with you. My process is designed to help you gain clarity on your brand’s essence, values, and visual direction, and we then translate all of it into beautiful brand visuals.
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Yes, and no! Whilst I specialise in working with creatives—I also work with holistic practitioners, yoga studios and other like-minded souls who share similar values and interests to mine. I believe in energetic connection, so if we vibe together, it's a sure sign that we should work together!
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You are welcome to bring existing research, ideas, notes and AI-generated material into your project. These can provide useful background and help me understand how you currently see your business and brand.
However, self-led research and AI-generated insights are treated as reflective starting material rather than a completed professional brand strategy.
If your audience, positioning, messaging and wider direction are already clear and established, the Aligned Brand Refresh may be the right fit. When those foundations still need to be explored, refined or brought together, the Soulful Brand Immersion provides the deeper strategic development required.
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The timeline varies, but generally, a brand identity takes around 4-6 weeks to complete. But in saying that, I like my clients to really feel into the concepts I present to ensure it's perfectly right for them, I won’t rush you! Rest assured, we'll work together throughout the entire process to ensure everything aligns perfectly with your vision.
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Yes, when it feels aligned for you and when you choose the Soulful Brand Immersion.
Human Design and astrology can offer a meaningful reflective lens into your natural communication style, creative energy, visibility and ways of connecting. I consider these insights alongside your lived experience, audience, business model and future direction, identifying which themes are genuinely relevant to your brand.
Your energetic blueprint is one layer within the wider Indeko Soulful Brand Strategy Framework. It can deepen and personalise the process, but it does not replace the strategic thinking, audience insight and creative direction your brand needs.
This energetic layer is optional and is not included in the Aligned Brand Refresh.
I am not a certified astrologer or Human Design practitioner. I use these systems as reflective tools within my work as an experienced brand strategist and designer, integrating relevant insights with your lived experience, business context and wider brand strategy.
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Yes I do! I know that investing in your business can be scary, and that spreading out payments comes in super handy (and the cost of living is crazy, right?!). When you receive your Project Proposal, you'll have the option to pay in full or take an instalment payment plan option. When we have our Clarity Call, we can discuss which is best for you.
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Yay! The first step is to book a Clarity Call, where we’ll discuss your needs, goals, and how we can work together. Then, if we feel we're a good fit, I'll send you a Project Proposal tailored to your needs. Once you accept the proposal and pay your deposit, you'll be locked into my calendar and we'll start the ball rolling!
Can’t see your question here? Visit our FAQs page for more, or book a Discovery Call here, and I’ll answer as best I can!