COMING SOON

Brand Archetype Branding Kits

Visual branding that reflects your energy — designed for creative, heart-led businesses.

Visual branding that reflects your energy — designed for creative, heart-led businesses.

You’ve discovered your brand archetype…
Now it’s time to align your visual branding with the soul of your business.

I’m creating a collection of semi-custom Brand Archetype Kits—ready-to-use branding bundles designed to help you show up with confidence, clarity, and visual consistency.

Each kit is intentionally crafted around one of the 12 brand archetypes and includes everything you need to refresh your brand identity—no full rebrand or design experience needed.

Perfect for creatives, service providers, and soulful small business owners ready to let their brand visuals catch up to their vision.

What’s inside each branding kit?

A curated brand moodboard featuring warm, earthy tones, natural textures, and architectural inspiration — overlaid on a monochrome image of a woman in motion, reflecting a soulful and sophisticated design aesthetic by Indeko Creative.

Each ready-made branding kit includes:

  • An archetype-aligned colour palette (inspired by colour psychology)

  • Curated font pairings + DIY-friendly logo font suggestion

  • A visual brand moodboard to guide your aesthetic

  • A selection of custom-designed Canva social media templates for quotes, promos and content

  • An editable business card design

  • A mini brand style guide for visual consistency

  • A gentle how-to guide for implementing your new brand look with ease

All designed with creative business owners in mind.

And all aligned with your brand archetype.

These brand kits are made for creatives, coaches, and wellness brands who want their visuals to finally reflect their essence—without the custom price tag.

If you’re chasing clarity to guide you in creating a compelling, authentic brand that resonates deeply with your audience, embodying your archetype is a step in the right direction. By aligning your design choices and messaging with your archetype, you'll differentiate yourself from competitors and build meaningful relationships with your clients.

Embrace your unique brand identity and let it shine through every aspect of your business.

I’m launching the kits soon—and those on the waitlist will get:

First access to the collection. An exclusive early bird price. And, a surprise bonus for soulful brand alignment.

Ready to transform your branding journey? Let’s make your brand truly unforgettable!

Pop your name on the list and be the first to know when your brand archetype kit goes live.

What’s your Brand Archetype?

  • Close-up of hands painting with a brush on a watercolour canvas, expressing creativity and artistry — representing The Creator archetype.

    THE CREATOR: Artist, visionary, inventor.

    Original. Expressive. Vision-led.
    You turn ideas into beauty and make meaning through design, words, and visuals.

    Tone of Voice: Inspired, expressive, thoughtful.

    Visual Style: Bold typography, layered graphics, textured details, custom touches.

    Example Brands: Adobe, Frankie Magazine, Canva.

    Use This Insight: Let your visuals reflect your originality. You don’t need to follow trends — your creativity is the trend. Share your process. Showcase the beauty in becoming.

  • Woman in a soft knit sweater gently offering seashells with both hands, evoking warmth and care — representing The Caregiver archetype.

    THE CAREGIVER: Nurturer, supporter, heart-led guide.

    Nurturing. Grounded. Supportive.
    You hold space with heart and create safe, soothing experiences for others.

    Tone of voice: Gentle, reassuring, kind.

    Visual style: Soft and natural colour palettes, minimal and nurturing design, calm photography with real human connection.

    Example brands: Thankyou, Dove, The Resilience Project.

    Use these insights: Let your brand feel like a sanctuary. Focus on support, connection, and empathy in your words and visuals. You thrive when you lead with heart.

  • Silhouette of a person stretching in powerful posture atop a mountain, backlit by sunlight — representing The Hero archetype.

    THE HERO: Leader, motivator, changemaker.

    Empowering. Driven. Impactful.
    You inspire bold action and lead with strength, purpose, and confidence.

    Tone of Voice: Motivational, strong, confident

    Visual Style: Bold colours, clean lines, sharp typography, dynamic imagery

    Example Brands: Nike, Adidas, CrossFit

    Use This Insight: Focus on transformation and courage. Share stories of challenges overcome, and use your platform to champion your audience’s growth.

  • Hands holding burning palo santo and a crystal above a tray of lit candles — evoking presence, wisdom, and grounded ritual for The Sage archetype.

    THE SAGE: Mentor, thinker, wise guide.

    Wise. Grounded. Insightful.
    You simplify the complex and guide others with clarity, calm, and truth.

    Tone of Voice: Calm, articulate, wise.

    Visual Style: Elegant typography, structured layouts, neutral tones, editorial feel.

    Example Brands: The School of Life, ABC, Smiling Mind.

    Use This Insight: Teach with intention. Use simple but smart visuals, clear structure, and powerful language. You are here to inform, guide, and empower through knowledge.

  • Legs in sheer black tights and pointed heels resting against a textured wall — expressing boldness, edge, and rebellion for The Outlaw archetype.

    THE OUTLAW: Disruptor, truth-teller, game-changer.

    Bold. Disruptive. Unapologetic.
    You challenge the norm and use your voice to inspire real change.

    Tone of Voice: Direct, rebellious, edgy.

    Visual Style: High contrast, gritty textures, punchy fonts, unexpected details.

    Example Brands: Frank Body, Go-To Skincare (tone), Culture Amp.

    Use This Insight: Use your voice to challenge the norm and call things out. Let your visuals spark curiosity and provoke thought. Be brave enough to go there — others will follow.

  • Person in a flowing white dress brushing their hand through tall grass at golden hour — evoking softness, purity, and ease for The Innocent archetype.

    THE INNOCENT: Optimist, believer, joy-bringer.

    Hopeful. Honest. Uplifting.
    You share light and simplicity — helping people feel calm, joyful, and whole.

    Tone of Voice: Honest, light, positive.

    Visual Style: Whitespace, soft pastels, clean fonts, airy design.

    Example Brands: Koala, Thankyou Baby, Seed Heritage.

    Use This Insight: Keep your design minimal and uplifting. Let your voice radiate clarity and trust. You don’t need bells and whistles — just heartfelt presence.

  • A reflective crystal sphere placed on driftwood with an ocean sunset behind it — symbolising wonder, depth, and transformation for The Magician archetype.

    THE MAGICIAN: Alchemist, dreamer, transformational guide.

    Visionary. Intuitive. Transformative.
    You blend strategy with soul and help people shift into deeper alignment.

    Tone of Voice: Enchanting, wise, intentional.

    Visual Style: Layered textures, moody lighting, deep hues with a spark of light.

    Example Brands: Aesop, SoulSpace (Aus), The Broad Place.

    Use This Insight: Let your brand feel like an experience. Guide your audience through energetic change using storytelling, ritual, and a sense of mystery. You are here to elevate.

  • Bare feet resting casually on a sofa in a relaxed, lived-in space — reflecting the approachable, grounded energy of The Everyperson archetype.

    THE EVERYPERSON: Connector, realist, relatable one.

    Relatable. Kind. Grounded.
    You make people feel seen and included, building real connection through ease.

    Tone of Voice: Friendly, conversational, honest.

    Visual Style: Clean design, natural photos, muted tones, minimal fuss.

    Example Brands: Thankyou (again!), The Daily Aus, Officeworks.

    Use This Insight: Keep it simple and human. Use clear communication and inclusive visuals. You shine when people can see themselves in what you offer.

  • Two women running into the ocean, arms raised in joy, capturing a sense of freedom and curiosity — representing The Explorer archetype.

    THE EXPLORER: Seeker, pathfinder, wild spirit.

    Curious. Expansive. Free-spirited.
    You guide people toward discovery — of new paths, perspectives, or ideas.

    Tone of Voice: Motivational, strong, direct.

    Visual Style: Bold colours, clean lines, energetic imagery, dynamic movement.

    Example Brands: Nike, Keep It Cleaner, LSKD.

    Use This Insight: Focus your messaging on strength and transformation. Show the before and after. Use confident visuals and clear calls to action that spark momentum.

  • Close-up of hands adorned with elegant rings and neutral nails, wearing a silky blouse — reflecting sophistication, structure, and authority for The Ruler archetype.

    THE RULER: Confident, empowered, refined.

    Strategic. Professional. Trustworthy.
    You lead with clarity and elevate the experience through order, elegance, and intent.

    Tone of Voice: Strategic, polished, confident.

    Visual Style: Luxurious palettes, strong grids, serif typography, high-end imagery.

    Example Brands: Qantas (premium tone), Mecca, Studio McGee.

    Use This Insight: Own your expertise. Create consistency and sophistication across every brand touchpoint. Your audience craves your direction — lead with clarity and purpose.

  • Woman holding a large pink and orange pool float, smiling in the sun, wearing sunglasses — capturing the fun, playful energy of The Jester archetype.

    THE JESTER: Entertainer, light-bringer, playful spirit.

    Playful. Honest. Magnetic.
    You use humour and lightness to connect — helping people feel joyfully human.

    Tone of Voice: Witty, cheeky, fun.

    Visual Style: Bright colours, playful fonts, quirky details, bold shapes.

    Example Brands: Who Gives A Crap, Boost Juice, Bonds.

    Use This Insight: Use humour and lightness to make a meaningful impact. Your strength lies in connection through joy. Don’t be afraid to show personality in every post, page, or product.

  • Close-up of a woman’s hair and chest, wearing soft, flowing fabric — evoking intimacy, beauty, and emotion for The Lover archetype.

    THE LOVER: Devotee, romantic, sensual soul.

    Emotive. Sensual. Expressive.
    You create deep, beautiful experiences that evoke feeling, connection, and desire.

    Tone of Voice: Poetic, romantic, expressive.

    Visual Style: Soft lighting, rich tones, elegant typography, tactile design.

    Example Brands: MAISON de SABRÉ, Ritual Oils, Lovisa (in feel).

    Use This Insight: Let beauty lead the way. Invite your audience into a deeper emotional connection. Use texture, space, and flow to express feeling in every brand moment.

TAKE THE BRAND ARCHETYPE QUIZ
A mockup of an iPad sitting on a table, with the Aligned Brand Archetype Guide by Indeko Creative showing on the screen.

Bring your Archetype to life.

Your brand has its own energy—and your visuals should reflect that.

THE BRAND ARCHETYPE GUIDE

Want to dive deeper into your brand archetype?
Our PDF guide will help you explore your brand energy, tone of voice, and visual expression — with soulful cues, practical tips, and examples to guide you forward.

It’s the perfect next step if you’re not quite ready for a rebrand, but you know you’re craving clarity.

Grab your copy below.

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